Nueware is a pleasure company. They aim to provide customers with sex toys that are high quality, focused on thoughtful, progressive design and centre female pleasure. They wanted to create a brand that is gentle, sensual and empowering. The soft curves in the logo were created to reflect the human form while the colours leave you feeling comforted and calm. The abstract illustrations are designed around what pleasure might look like,  bursting & erupting around the logo.  

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