Felicity White Interiors is a boutique interior design studio creating contemporary interiors for mid-high end residential and commercial projects. As a full top-to-bottom branding project, first identifying Felicity White as a creative guide to her customers, helping them to create beautiful and thoughtful spaces. This was reflected in the Logotype and bold graphic illustrations, which embody the building blocks of architecture. The brand language and Color Palette draw on the second focal point; which identifies Felicity as a vibrant & fun designer. It was important that the new brand identity reflected FW's clean and modern approach to interior design.